In this Issue

 

• A Note from Beth 
• Marketing, Metaphors and Inspiration
• Articles, Tips and Insight From Around The World
• Upcoming Events
• Beth Recommends

A Note From Beth

 

I've got a tech issue right now where pictures are not coming through on my email - I don't know if they will come through on yours.  If you don't see pictures throughout this ezine my apologies, it is my system.  I'm checking for 'fixes' to take care of this problem.  Beth 

 

 

This cold weather has been great reading and learning time. 

It seems like it's just the right time of year to take in some new

information or revisit information to deepen the learning.

 

A dear friend handed me a book that talks about 'sticky' messages.  I have a great example in the Marketing section.  It's fascinating!  I've also been listening to a teleclass about social networking.  Bit by bit it makes more sense.  

 

What have you learned that you can pass on to others?

 

I've also been very excited about a quarterly event coming up.  It's the Train event - Adventures In Brainstorming for Women In Business.  I can just feel that vintage train around me bringing back those Childhood memories. Combining those memories with contagious inspiration and impact to our business' - it just doesn't get any better than that!

There's still room if you can join us.

 

 

 

Create A ‘Sticky’ Message and STICK to it!

 

I'm reading a book called Made to Stick.  I'm only up to page 39 but the

information is priceless.  It talks about the 'lead' piece of information. 

 

As the story goes, back in the Civil War the reporters needed

to get the updates of the war back to their newspaper.  They

had to use the military telegraph system.  They knew the telegraph could instantly be taken away for mil itary use so they must get their lead information out immediately.  It had to be short and tell the true impact. It had to be 'sticky'.  If too

much was said the 'lead' got buried in their words.

 

Two Examples:

 

Southwest Airlines is the LOW Cost Airline.  The book, Made to Stick, gave

an example of how a decision was made by simply saying, "If we say yes to

this idea, will be still be the LOW Cost Airline?"

 

Another example comes from an Adventures In Brainstorming event. 

Rebecca Metz of Modern Inconveniences was looking for a new tag line.

She was ecstatic with what she walked away with.  Tag lines need to

be tested out.  She worked with what she had taken away, tweaked it

and WOW, take a look...

 

 

It's been a common event for a few large tips booklets and related

service sales to happen toward the end of the calendar year, almost

every year. This often happens because a person or company wants to

spend their marketing or professional growth dollars before the year ends.

For many people, the additional tax deduction for marketing materials and professional education is an important part of their overall financial planning

for their business. Small businesses and entrepreneurs benefit from the tax deduction. Many departments of larger corporations live by the

use-it-or-lose-it adage with regards to their budget.   Read more at: http://ezinearticles.com/?Poised-For-Year-End-Sales&id=1695609 

  

  

I want to make more money.  I discovered how to monetize
     something I've been 'giving' away

I know the new product line I want to develop

I was looking for Incredible Connections and I got them

I gained Renewed inspiration, motivation and speaking contacts
I received Key websites giving me resources for my business
Now I know which companies to contact to co-market 
I was confused in my direction - I now have a clear direction to go
The tag line I had didn't fit anymore - I have a new one

My target market wasn't clear - I now have a specific target market
I now have clarity of the Big Picture for my company

I was looking for a new way to market my business.  What a great

     idea I received of doing a new workshop.   

 

 

 

 

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